Bachelor of Business Administration - Marketing

Program Description

Students completing the marketing major will learn how to effectively conceive, promote, price, and distribute goods and services. This requires the ability to discover consumer needs, to assess complex and changing marketing situations, to determine the best marketing strategies for these situations, and to execute the strategies effectively. Marketing is an integral and essential part of any successful business.

Career Opportunities

Marketing Manager, Salesperson, Promotions Manager, Public Relations Manager, Merchandising Manager, Account Manager/Executive, Internet Marketing Director, Strategic Marketing Manager, Communication Officer, Consultant, Advertising Manager, Marketing Researcher

Admission Requirements

There are no program specific admission requirements.

Learning Outcomes

Students receiving a BBA degree from the Turner College of Business will:

• demonstrate proficiency in problem-solving and decision-making in a business context.
• demonstrate knowledge of key business disciplines and concepts.
• recognize and analyze ethical issues in a business context.
• demonstrate knowledge of global business concepts and cultural diversity in a business context.
• communicate effectively in a business context.
• demonstrate proficiency in using information technology in a business context.

 

Students who complete the Marketing program will be able to:

• apply marketing concepts and basic marketing theories to business situations.
• demonstrate the impact of marketing and business performance.
• apply digital technology and statistical methods to marketing issues.
• solve marketing problems through the use of critical thinking and analytical skills.

Additional Program Requirements

All students must earn C or better in Area F, C average in Area G, C or better in Area H, and a C average in Area I business electives.

Program of Study

Area A Essential Skills Required Hours: 9
ENGL 1101 (with a grade of "C" or better)
ENGL 1102 (with a grade of "C" or better)
Select one of the following courses:

*MATH 1111 is recommended in Area A. Business majors must complete MATH 1111 with a C or better grade for admission to BUSA 3115 and Area G courses.

Area B Institutional Options Required Hours: 4-5
COMM 1110
Select two of the following courses:

OR
Select one of the following courses: Foreign Language 1001, 1002, 2001, or 2002
Any Area C-E course with a study abroad component.

Note: the extra hour may be used as an elective.

Area C Humanities/Fine Arts/Ethics Required Hours: 6
Select one of the following humanities courses:

Select one of the following fine arts courses: *ITDS 1145, though listed under both humanities and fine arts, may be taken only once.

Area D Science/Math/Technology Required Hours: 10-11
Select two science courses from the list below, one of which must include a lab.

Select one of the following courses or a science course from above:

*MATH 1125 is recommended for students considering graduate studies.

Area E Social Sciences Required Hours: 12
Select one course from the following two courses:
HIST 2111
HIST 2112
Take the following course:
POLS 1101
Select one behavioral science course from the following courses:

Select one world cultures course from the following courses:

Wellness Requirement Required Hours: 3 

PHED 1205
Select any one PEDS course.

Area F Courses Related to Major Required Hours: 18
A grade of "C" or better is required for each course in Area F. Students will not be allowed to take Area G courses until this requirement is met.

Area G BBA Core Required Hours: 27 
A minimum 2.0 grade point average is required for Area G.
(C or better required in your major’s prerequisite course and BUSA 4185)

Select the following course:
BUSA 3126 Business Law

Area H Major Course Requirements Required Hours: 21
A minimum grade "C" is required in each of the following courses:

Area I General Electives Required Hours: 12
A minimum 2.0 grade point average is required for Area I business electives.
ACCT/BUSA/MISM/ECON/FINC/MGMT/MKTG 3***/4*** Elective
ACCT/BUSA/MISM/ECON/FINC/MGMT/MKTG 3***/4*** Elective
ACCT/BUSA/MISM/ECON/FINC/MGMT/MKTG 3***/4*** Elective
Non-Business Elective 1***/2***/3***/4***

Total Hours Required: 123