Bachelor of Business Administration - Marketing

For general degree requirements, see the D. Abbott Turner College of Business and the General Degree Requirements pages.

Area A Essential Skills                                     Required Hours: 9
ENGL 1101 (with a grade of "C" or better)
ENGL 1102 (with a grade of "C" or better)
Select one of the following courses: (with a grade of "C" or better)
MATH 1111/1125/1131

Area B Institutional Options                           Required Hours: 4-5
COMM 1110
Select two of the following courses:
ITDS 1125/ITDS 2726/ITDS 2727/ITDS 2735/ITDS 2746/ITDS 2748/ITDS 2749/ITDS 2755
OR
Select one of the following courses:
EURO 2105/LEAD 1705/LIBR 1105/POLS 2401/HIST 1111/HIST 1112/Foreign Language 1001, 1002, 2001, or 2002/Any Area C-E course with a study abroad component.
Note: the extra hour be used as an elective.

Area C Humanities/Fine Arts                         Required Hours: 6
Select one of the following humanities courses:
ENGL 2111/ENGL 2112/ITDS 1145*/ITDS 1155/PHIL 2010
Select one of the following fine arts courses:
ARTH 1100/ITDS 1145*/MUSC 1100/THEA 1100
*ITDS 1145, though listed under both humanities and fine arts, may be taken only once.

Area D Science/Math/Technology                Required Hours: 10-11
Select one science course with a lab; the other course may be lab or non-lab:
ANTH 1145 (no lab); ASTR 1105/1305 (lab optional); ASTR 1106/1305; BIOL 1215 (lab included); BIOL 1125 (no lab); BIOL 1225 (lab included); CHEM 1151/1151L; CHEM 1152/1152L; CHEM 1211/1211L; CHEM 1212/1212L; ENVS 1105 (no lab); GEOL 1110 (no lab); GEOL 1112/1112L; GEOL 1121 (lab included); GEOL 1122/1322; GEOL 2225 (lab included); ITDS 1215 (lab included); PHYS 1111/1311; PHYS 1112/1312; PHYS 1125/1325 (lab optional); PHYS 2211/2311; PHYS 2212/2312
Select one of the following courses:
MATH 1125/1131/1132

Area E Social Sciences                                   Required Hours: 12
Select one course from the following two courses:
HIST 2111
HIST 2112
Take the following course:
POLS 1101
Select one behavioral science course from the following courses:
ECON 2105/ECON 2106/PHIL 2030/PSYC 1101/SOCI 1101
*PHIL 2030/PSYC 1101/SOCI 1101 recommended--ECON courses are required in Area F.
Select one world cultures course from the following courses:
ANTH 1105/ANTH 1107/ANTH 2105/ANTH 2136/ENGL 2136/GEOG 1101/HIST 1111/HIST 1112/ITDS 1146/ITDS 1156

Wellness Requirement                                 Required Hours: 3
PHED 1205
Select any one PEDS course.

Area F Courses Related to Major                Required Hours: 18
A grade of "C" or better is required for each course in Area F. Students will not be allowed to take Area G courses until this requirement is met.
ACCT 2101 Principles of Accounting 1
ACCT 2102 Principles of Accounting 2
BUSA 2106 The Environment of Business
MISM 2115 Technological Applications in Business Decision Making
ECON 2105 Principles of Macroeconomics
ECON 2106 Principles of Microeconomics

Area G BBA Core                                         Required Hours: 27
A minimum 2.0 grade point average is required for Area G.
BUSA 3115 Quantitative Analysis for Business 1
BUSA 3116 Quantitative Analysis for Business 2
BUSA 3135 International Business
BUSA 4000 Business Professional Exit Requirement (taken in the last semester)
BUSA 4185 Strategic Management (taken in last semester)
MISM 3115 Principles of Information Technology Management
ENGL 3158 Organizational Communications
FINC 3105 Managerial Finance
MGMT 3115 Principles of Management
MKTG 3115 Principles of Marketing (Grade of "C" or better required)

Area H Major Course Requirements         Required Hours: 21
A minimum grade "C" is required in each of the following courses:
MKTG 3135 Consumer Behavior
MKTG 3136 Advertising and Promotional Strategy
MKTG 3137 Personal Selling
MKTG 4135 Marketing Research
MKTG 4185 Marketing Management
MKTG 3***/4*** Elective (advisor approved)
MKTG 3***/4*** Elective (advisor approved)

Area I General Electives                         Required Hours: 12
A minimum 2.0 grade point average is required for Area I business electives.
ACCT/BUSA/MISM/ECON/FINC/MGMT/MKTG 3***/4*** Elective
ACCT/BUSA/MISM/ECON/FINC/MGMT/MKTG 3***/4*** Elective
ACCT/BUSA/MISM/ECON/FINC/MGMT/MKTG 3***/4*** Elective
Non-Business Elective 1***/2***/3***/4***
*FYRS 1105 Freshman Seminar recommended for entering freshmen.

Total Hours Required: 123