Bachelor of Business Administration - Marketing
Area A Essential Skills
Req. Hours: 9
ENGL 1101 (with a grade of "C" or better)
ENGL 1102 (with a grade of "C" or better)
Select one of the following courses:
MATH 1101/1111/1112/1113/1125/1131
Area B Institutional Options
Req. Hours: 5
COMM 1110
Select two of the following courses:
CSUS 1106/ITDS 2726/ITDS 2727/ITDS 2735/ITDS 2745/ITDS 2746/ITDS 2748/ITDS 2749/ITDS
2755/ LEAD 1705/LEAD 1706/LEAD 2705/LEAD 2706/ LIBR 1105/UNIV 1105
Area C Humanities/Fine Arts
Req. Hours: 6
Select one of the following humanities courses:
ENGL 2111/ENGL 2112/ITDS 1145*/ITDS 1155/ PHIL 1105
Select one of the following fine arts courses: ARTH 1100/ITDS 1145*/MUSC 1100/THEA
1100
*ITDS 1145, though listed under both human-ities and fine arts, may be taken only
once.
Area D Science/Math/Tech.
Req. Hours: 10
Select one science course with a lab; the other course may be lab or non-lab:
ANTH 1145 (no lab); ASTR 1105/1305 (lab optional); ASTR 1106/1305; BIOL 1215 (lab
included); BIOL 1125 (no lab); BIOL 1225 (lab included); CHEM 1151/1151L; CHEM 1152/1152L;
CHEM 1211/1211L; CHEM 1212/1212L ; ENVS 1105 (no lab); GEOL 1121 (lab included); GEOL
1122 (no lab); ITDS 1215 (lab included); PHYS 1111/1311; PHYS 1112/1312; PHYS 1125/1325
(lab optional)
Select one of the following courses or a science course from above:
CPSC 1105/MATH 1112/MATH 1113/MATH 1125/MATH 1131/MATH 1132/MATH 1127/MATH 1165/PHIL
2105
*MATH 1125/1131/1132 recommended
Area E Social Sciences
Req. Hours: 12
HIST 2110
POLS 1101
Select one behavioral science course from the following courses:
ECON 2105/ECON 2106/PHIL 2135/PSYC 1101/SOCI 1101
Select one world cultures course from the following courses:
ANTH 1105/ANTH1106/ANTH2105/ENGL 2136/ENGL 2137/GEOG 1101/HIST 1111/HIST 1112/HIST
2116/ITDS 1146/ITDS 1156
Wellness Requirement
Req. Hours: 3
PELM 1205
Select any one PEDS course.
Area F Courses Rel. to Major
Req. Hours: 18
A minimum C grade average is required in the following courses:
ACCT 2101 Principles of Accounting 1
ACCT 2102 Principles of Accounting 2
BUSA 2106 The Environment of Business
CISM 2105 Intro to Computer Info Systems
ECON 2105 Principles of Macroeconomics
ECON 2106 Principles of Microeconomics
Area G BBA Core
Req. Hours: 24
A minimum C grade average is required in the following courses:
BUSA 3111 Stat Analysis for Bus Decisions 1
CISM 3115 Princ of Info Tech Management ENGL 3158 Organizational Communications FINC
3105 Managerial Finance
MGMT 3115 Management/Organizational Beh
MGMT 3125 Production/Operations Mgmt MGMT 4185 Strategic Management
MKTG 3115 Principles of Marketing
Area H Major Course Req.
Req. Hours: 21
A minimum grade of C is required in each of the following courses:
MKTG 3135 Consumer Behavior
MKTG 3136 Advertising and Promotional Strat
MKTG 3137 Personal Selling
MKTG 4135 Marketing Research
MKTG 4185 Marketing Management
MKTG 3***/4*** Elective (advisor approved)
MKTG 3***/4*** Elective (advisor approved)
Area I General Electives
Req. Hours: 15
A maximum of nine hours of non-business 3000-4000 level courses that support a student's
major may be substituted for business electives with approval of the student's major
program coordinator. The term non-business elective refers to any course not taught
by the Abbott Turner College of Business.
ACCT/BUSA/CISM/ECON/FINC/MGMT/
MKTG 3***/4*** Elective
ACCT/BUSA/CISM/ECON/FINC/MGMT/
MKTG 3***/4*** Elective
ACCT/BUSA/CISM/ECON/FINC/MGMT/
MKTG 3***/4*** Elective
Non-Business Elective 1***/2***/3***/4***
Non-Business Elective 1***/2***/3***/4***
Total Hours Required: 123
Also see the program requirements listed on the College of Business page.
