Bachelor of Business Administration - Marketing
For general degree requirements, see the D. Abbott Turner College of Business and the General Degree Requirements pages.
Area A Essential Skills Required Hours: 9
ENGL 1101 (with a grade of "C" or better)
ENGL 1102 (with a grade of "C" or better)
Select one of the following courses:
MATH 1101
MATH 1113
MATH 1131
*MATH 1111 is recommended in Area A. Business majors must complete MATH 1111 with a C or better grade for admission to BUSA 3115 and Area G courses.
Area B Institutional Options Required Hours: 4-5
COMM 1110
Select two of the following courses:
ITDS 1779
ITDS 2726
ITDS 2735
ITDS 2746
ITDS 2749
ITDS 2755
OR
Select one of the following courses:
LEAD 1705
POLS 2401
HIST 1112
Foreign Language 1001, 1002, 2001, or 2002
Any Area C-E course with a study abroad component.
Note: the extra hour may be used as an elective.
Area C Humanities/Fine Arts/Ethics Required Hours: 6
Select one of the following humanities courses:
ENGL 2112
ITDS 1155
PHIL 2010
Select one of the following fine arts courses:
*ITDS 1145, though listed under both humanities and fine arts, may be taken only once.
Area D Science/Math/Technology Required Hours: 10-11
Select one science course with a lab; the other course may be lab or non-lab:
ASTR 1105/1305 (lab optional)
ASTR 1106/1305
BIOL 1215K (lab included)
BIOL 1125 (no lab)
BIOL 1225K (lab included)
CHEM 1152/1152L
CHEM 1211/1211L
CHEM 1212/1212L
ENVS 1105/1105L (lab optional)
GEOL 1110 (no lab)
GEOL 1112/1112L
GEOL 1121 (lab included)
GEOL 1122/1322
GEOL 2225 (lab included)
PHYS 1112/1312
PHYS 1125/1325 (lab optional)
PHYS 2211/2311
PHYS 2212/2312
Select one of the following courses or a science course from above:
CPSC 1301/1301L
GEOG 2215
MATH 1125
MATH 1131
MATH 1165
MATH 2125
STAT 1127
*MATH 1125 is recommended for students considering graduate studies.
Area E Social Sciences Required Hours: 12
Select one course from the following two courses:
HIST 2111
HIST 2112
Take the following course:
POLS 1101
Select one behavioral science course from the following courses:
ECON 2106
PSYC 1101
Select one world cultures course from the following courses:
ANTH 1107
ANTH 2105
ANTH 2136
GEOG 1101
HIST 1111
ITDS 1146
ITDS 1156
Wellness Requirement Required Hours: 3
PHED 1205
Select any one PEDS course.
Area F Courses Related to Major Required Hours: 18
A grade of "C" or better is required for each course in Area F. Students will not
be allowed to take Area G courses until this requirement is met.
ACCT 2102 Principles of Accounting 2
BUSA 2106 The Environment of Business
ECON 2106 Principles of Microeconomics
MISM 2115 Technological Applications in Business Decision Making
Area G BBA Core Required Hours: 27
A minimum 2.0 grade point average is required for Area G.
BUSA 3116 Quantitative Analysis for Business 2
BUSA 3135 International Business
BUSA 4000 Business Professional Exit Requirement
(taken in last semester)
BUSA 4185 Strategic Management (taken in last semester)
FINC 3105 Managerial Finance
MGMT 3115 Principles of Management
MISM 3115 Principles of Information Technology Management
MKTG 3115 Principles of Marketing
Area H Major Course Requirements Required Hours: 21
A minimum grade "C" is required in each of the following courses:
MKTG 3136 Advertising and Promotional Strategy
MKTG 3137 Personal Selling
MKTG 4135 Marketing Research
MKTG 3***/4*** Elective (advisor approved)
MKTG 3***/4*** Elective (advisor approved)
Area I General Electives Required Hours: 12
A minimum 2.0 grade point average is required for Area I business electives.
ACCT/BUSA/MISM/ECON/FINC/MGMT/MKTG 3***/4*** Elective
ACCT/BUSA/MISM/ECON/FINC/MGMT/MKTG 3***/4*** Elective
ACCT/BUSA/MISM/ECON/FINC/MGMT/MKTG 3***/4*** Elective
Non-Business Elective 1***/2***/3***/4***
Total Hours Required: 123