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Dr. Robin Snipes - Columbus State University

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Columbus State University

headshot of Robin Snipes

Robin Snipes

Professor

Marketing & Management, Department of

Synovus Center for Commerce & Technology 342


Education and Certifications

  • Ph.D. in Management, Auburn University 

Biography

Robin Snipes has a Ph.D. in Human Resource Management from Auburn University.  Her undergraduate degree was in Marketing, and she has work experience as a Marketing Manager at Printpack, Inc. (Atlanta, Georgia) and Tom’s Foods (Columbus, Georgia).  Prior to coming to Columbus State University, she taught marketing and management courses at Auburn.  She has consulting experience working with firms such as Cambria Consulting, Inc. (Boston, Mass.), Microsoft, the Columbus Water Works, and the St. Francis Hospital.  She has also assisted several non-profit organizations in the development of management strategies over the years, including Second Harvest Food Bank, New Horizons, the American Red Cross, the American Cancer Society, Columbus Hospice, and the Concharty Council of Girl Scouts.  Her research work in the areas of organizational behavior and customer satisfaction has been published in several peer-reviewed academic journals, including the Journal of Advertising Research, the Journal of Business Research, the Journal of Business Ethics, the Journal of Hospital Marketing and Public Relations, the Journal of Services MarketingJournal of Business and Management, the Quality Management Journal, the Innovative Marketing JournalManagement Research News, and the Academy of Educational Leadership Journal.

Academic Areas

  • Organizational Behavior, Strategic Management, Customer Satisfaction 

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