MKTG Marketing
MKTG 3115 Principles of Marketing - (3-0-3)
Prerequisites: Completion of the Lower Division Business Core
(Areas A & F)
MKTG 3116 Direct Marketing and E-Commerce - (3-0-3)
Prerequisites: MKTG 3115. Covers principles of direct marketing
including the planning and implementation of direct marketing campaigns.
Course will cover direct mail marketing, telemarketing, and the new field
of electronic commerce.
MKTG 3125 Retail Management - (3-0-3)
Prerequisites: MKTG 3115. Focuses on the strategic approach to
retail management. Topics covered include the basic concepts and
analytical tools required to manage retail businesses, such as strategic
planning, trading area analysis, human resources management, merchandise
management, pricing, promotions, and establishing and maintaining a retail
image. The student taking this class should be familiar with the basics of
marketing, economics, accounting and human resources management.
MKTG 3135 Consumer Behavior - (3-0-3)
Prerequisites: MKTG 3115. Human factors and the psychology of
consumer decision formation and action. Attitudes and expectations of
consumers are emphasized.
MKTG 3136 Advertising and Promotional Strategy - (3-0-3)
Prerequisites: MKTG 3115. Focuses on the importance of
promotional strategy and the measurement of advertising effectiveness.
Topics include promotional strategy, media planning and strategy,
advertising, sales promotions, public relations, personal selling, and
direct marketing.
MKTG 3137 Personal Selling - (3-0-3)
Prerequisites: MKTG 3115. Concepts, theories and techniques of
creating and making an effective sales presentation for retail and
industrial, tangible and intangible products. Topics include the selling
process, sales presentation techniques, handling objections and closing
the sale, territory management, and the management of salespeople.
MKTG 4135 Marketing Research - (3-0-3)
Prerequisites: MKTG 3115, BUSA 3111, MKTG 3135 and Junior
Standing. Marketing research and its application to profit and
not-for-profit situations involving marketing strategies. The course
focuses on gathering and using marketing information from primary and
secondary sources.
MKTG 4185 Marketing Management - (3-0-3)
Prerequisites: Senior Standing and at least 9 semester hours of
MKTG course work not to include MKTG 4698 or MKTG 4899. A marketing
capstone course which integrates the concepts taught in the 3000 level
marketing courses. The focus of the class is on the marketing functions
from the point of view of the marketing manager. Topics include market
segmentation and product differentiation, competitive analysis and product
positioning, market measures and forecasts, product and brand management,
pricing and distribution strategies, promotional strategy, and
international marketing.
MKTG 4698 Internship - (3 hours)
Prerequisites: Approval of Program Coordinator. Placement is
restricted and can not include an individual's current employment
assignment. Substantial written proposal and final report are required.
Nine hours work per week is required. Credit may be applied only as an
elective. (S/U grading.)
MKTG 4899 Independent Study in Marketing - (3 hours)
Prerequisites: MKTG Major and Senior Standing. Independent study
in a selected area of marketing. Study will be directed by a faculty
member representing chosen area of specialization. Candidates must present
a minimum 1500-word plan through the instructor to the office of the Dean
for approval.